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13 Jun

Flaxbloom X Cystic Fibrosis NZ

Fashion fundraiser pop-up at Ponsonby Central

June 20 – July 3, 2022
10am – 4pm daily


Starting on Monday 20 June Shop 8 at Ponsonby Central will be bursting with beautifully made clothing from New Zealand fashion brand Flaxbloom.

Napier-based Flaxbloom is passionate about using natural fibres, working with ethical workshops in New Zealand and Indonesia. Flaxbloom designs are timeless and classic perfectly suited to women of every size and shape.

Amongst the racks you’ll find versatile and flattering trousers, dresses, tops, cardigans and more – priced at least 25% under the normal retail prices.

Taking an incredibly generous Deliberate Act of Kindness, Flaxbloom will be donating 50% of the proceeds to Cystic Fibrosis NZ. This means that with every purchase you make, you’re making a difference for our CF community.

This exclusive pop-up shop collaboration was inspired by the recent CF Appeal, Cruel Needs Kind. Three simple words that encapsulate and express the cruel challenges of living with CF, and how kindness can make a difference.

Funds raised through the pop-up shop will provide vouchers for meals during a hospital admission, a parking voucher to attend clinic, physical activity grants to support lung health, welfare assistance during hardship, and much more, for families in our CF community.


To find out more visit